Jim Ivers the VP of Marketing at Covata joins Craig to discuss protecting sensitive data and intellectual property at the point of origination with the ability to define access controls and consistently modify those controls instantly as conditions evolve. The traditional data perimeter is outdated and has become an artifact of a simpler, dusty time thanks to megatrends like mobility, the cloud, and social media. And traditional data encryption practices are as dated as the perimeter. As a result, data encryption must evolve to address the realities of today. A broader view of data protection is required. Despite the outdated nature of traditional data encryption practices, Covata still believes that encryption is the right approach. Covata enterprise data protection provides the next step in data protection by combining encryption, control, and visibility. By protecting data at the point of origin, organizations can ensure their sensitive information is protected.