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TTWCP-738-06-adam_cassels-audienceentertainment.com-interactive_audience_participation

http://audienceentertainment.com/

Adam Cassels is the Chief Marketing Officer at Audience Entertainment joins Craig to discuss gesture controlled technology. The technology promotes inter-activity, and a sense of community. People work together as a group to literally move/change the action taking place on the big screen in front of them. The technology creates community based engagment to actually control the story in real time.

# 2014-01-11 by karen | Weekly Shows | Business | News | Personal