Karen MacUmber the CMO at ShopAdvisor joins Craig to discuss how they are creating a shopping experience that is completely natural, consistent and measurable – across all forms of media – and all types of content. ShopAdvisor is the only platform designed around this natural shopping behavior. Consumer’s simply “watch” products they discover and like, and they are saved to one convenient list, accessible anytime, anywhere. Later, when the time is right, ShopAdvisor reminds them – on their phone, in their email, on their tablet. That sweater is finally available in retail. That TV price is finally within your budget. That designer is offering a sample of their new fragrance.
Simple. Natural. That’s ShopAdvisor.