Elina Furman the co-founder and Chief Marketing Officer at Pleygo joins Craig to discuss their Netflix-like rental service for LEGOs.
Kids often have very short attention spans, quickly losing interest in their toys and trading them in for the next flavor of the moment. But Pleygo has found a way to keep up with their constantly changing demands. Founded by parents, the company rents out hundreds of trending LEGO sets. Through three levels of membership, parents simply queue up an online wish list of desired LEGO sets, and then kids wait for the first to arrive. All of the pieces—plus 10 spares, in case some get lost—come freshly sanitized in a mesh bag with a print-out of assembly instructions. Kids can exchange sets as often as they’d like.