Chad Koehler the VP of Business Development and Operations at Zivix joins Craig to discuss Music and Music Education and how to integrate games to peak interest. Zivix is a software developer, publisher and technology company focused on music education and entertainment. Based in downtown Minneapolis, Zivix has developed a multi-patented fingertip-sensing technology for use in real instruments and peripheral devices. Our technology provides the next generation bridge for accessible musical interaction through learning, entertainment and gaming opportunities. Their product is called JamStick.