ClearChannel Radio's Number One Weekend Tech Show in the Boston Market -- More Than 20,000,000 Podcast Downloads! Craig interviews top industry insiders and explains the technology secrets everyone needs to know.

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Bob Scaglione the SVP, Strategic Channel Development for OwnerIQ joins Craig to discuss Path to Purchase Media. This will be done by transforming consumer’s interactions with products and brands along the path to purchase into powerful new online advertising solutions and marketing channels. OwnerIQ wants to show how consumer interaction with products/brands can parlay into new kinds of advertising solutions and marketing channels.

# 2014-02-03 by craig | Weekly Shows | Business | News | Personal