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TTWCP-748-02-bob_scaglione-owneriq.com-path_to_purchase_media

http://www.owneriq.com/

Bob Scaglione the SVP, Strategic Channel Development for OwnerIQ joins Craig to discuss Path to Purchase Media. This will be done by transforming consumer’s interactions with products and brands along the path to purchase into powerful new online advertising solutions and marketing channels. OwnerIQ wants to show how consumer interaction with products/brands can parlay into new kinds of advertising solutions and marketing channels.

# 2014-02-03 by craig | Weekly Shows | Business | News | Personal